Where the Suckers Moon

Where the Suckers Moon

4.11 - 1251 ratings - Source

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. qSimply the best book about advertising I have ever read.q--Neil Postman (Technopoly).aquot;Simply the best book about advertising I have ever read.aquot;--Neil Postman (Technopoly).

Title:Where the Suckers Moon
Author: Randall Rothenberg
Publisher:Vintage - 2013-02-20

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